The condition that had to change.
Create a digital presence large enough to feel like a market event rather than another campaign placement.
Internet MediaStart a conversation Case study 12 / Fortune 500 telecom
Country-wide homepage takeover.
Full-page
Delivered a country-wide, full-page homepage takeover for a Fortune 500 telecom brand.
A major telecom brand required immediate country-wide visibility for a high-value launch.
One organising idea for the whole system.
Use a full-page homepage video takeover to concentrate attention, reach and creative impact into a defined launch window.
03 / Execution system
Strategy made operational.
- 01
Takeover experience planning
- 02
Full-page video implementation
- 03
Country-wide delivery
- 04
Launch-window governance
04 / Measurable outcome
Full-pageDelivered a country-wide, full-page homepage takeover for a Fortune 500 telecom brand.
Fortune 500 experienceNational deliveryFull-page video