01 / Selected work

Outcomes that
change the benchmark.

A selection of enterprise, institutional and growth assignments delivered directly and in alliance with partner agencies. Each is framed by the outcome—not the media inventory.

National anniversary campaign presentation visual
01 · National Bank of Pakistan186M+

National anniversary campaign

An integrated celebration became a national digital moment across four major platforms.

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Car-finance leads in one week presentation visual
02 · National Bank of Pakistan10K+

Car-finance leads in one week

High-velocity paid social converted product interest into potential sales demand.

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Real-estate sales in one month presentation visual
03 · International real-estate portfolio$8M+

Real-estate sales in one month

CRM-integrated paid media connected global demand directly to the sales operation.

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Outperformed a platform specialist team presentation visual
04 · Tier-one telecom2× ROI

Outperformed a platform specialist team

A high-value telecom launch doubled ROI efficiency at half the media cost.

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6M+
05 · Zong / China Mobile6M+

Pakistan’s first national rich-media experience

A pioneering interactive execution reset expectations for digital engagement.

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Facebook audience built in four months presentation visual
06 · Etisalat1M+

Facebook audience built in four months

A large-scale social growth programme combined audience acquisition with stronger engagement.

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Dormant leads activated in seven days presentation visual
07 · Telecom subscription business$5M

Dormant leads activated in seven days

Behavioural modelling converted inactive prospects into immediate subscription revenue.

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Excess handset inventory sold out presentation visual
08 · Mobile handset business3 weeks

Excess handset inventory sold out

In-banner lead automation turned digital attention directly into buyers.

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National cybersecurity community reached presentation visual
09 · Ignite — National Technology Fund3M+

National cybersecurity community reached

Integrated social, paid and video activation scaled a flagship technology event.

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ROAS sustained through disruption presentation visual
10 · Growth portfolioDouble-digit

ROAS sustained through disruption

Disciplined investment maintained performance through economic and COVID-era pressure.

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Premium publisher takeovers presentation visual
11 · International brand portfolioGlobal

Premium publisher takeovers

High-visibility display placements created commanding brand presence in premium environments.

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Country-wide homepage takeover presentation visual
12 · Fortune 500 telecomFull-page

Country-wide homepage takeover

A full-page video experience was engineered to command a national product-launch moment.

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National payment-awareness campaign presentation visual
13 · Raast Pay Aao42.6M+

National payment-awareness campaign

Video-led storytelling made a public payment system visible at national scale.

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Legacy retail transformed into a growth engine presentation visual
14 · 18-year retail network$100M+

Legacy retail transformed into a growth engine

Comprehensive digital transformation multiplied annual revenue within three fiscal years.

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Customer acquisition doubled presentation visual
15 · Telecom competitive ecosystem

Customer acquisition doubled

A tightly engineered digital acquisition system increased market control and growth velocity.

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How we define performance

Reach is evidence.
Business movement is the result.

We evaluate every mandate against the outcome it was designed to create: revenue, qualified demand, adoption, efficient scale, attention quality, reputation or institutional trust.

Have a difficult brief?

Good.
That is where we begin.