The condition that had to change.
Remove friction between advertising exposure, buyer qualification and purchase intent.
Internet MediaStart a conversation Case study 08 / Mobile handset business
Excess handset inventory sold out.
3 weeks
Sold out the targeted handset inventory within three weeks.
Excess handset stock was creating holding cost and required fast conversion into cash flow.
One organising idea for the whole system.
Embed lead capture into the advertising journey and automate the transition from interest to a sales-ready prospect.
03 / Execution system
Strategy made operational.
- 01
In-banner lead architecture
- 02
Automated lead capture
- 03
Friction reduction across the user journey
- 04
Inventory-led optimisation
04 / Measurable outcome
3 weeksSold out the targeted handset inventory within three weeks.
Inventory liquidatedAutomated lead flowAccelerated cash conversion