The condition that had to change.
Create simultaneous scale and relevance across a technically specialised national audience.
Internet MediaStart a conversation Case study 09 / Ignite — National Technology Fund
National cybersecurity community reached.
3M+
Reached more than three million technical professionals and students with strong national technology-community engagement.
A national cybersecurity hackathon needed to reach professionals, students and the broader technology ecosystem.
One organising idea for the whole system.
Combine professional reach, social amplification and video distribution around one coordinated event narrative.
03 / Execution system
Strategy made operational.
- 01
Cross-platform content distribution
- 02
Paid audience amplification
- 03
Professional and student targeting
- 04
Campaign-scale performance monitoring
04 / Measurable outcome
3M+Reached more than three million technical professionals and students with strong national technology-community engagement.
3M+ professionals and studentsNational technology ecosystemIntegrated channels