The condition that had to change.
Generate meaningful inquiry volume quickly while coordinating platform delivery and maintaining a simple path from advertising exposure to lead action.
Internet MediaStart a conversation Case study 02 / National Bank of Pakistan
Car-finance leads in one week.
10K+
Generated more than 10,000 potential car-finance sale leads within one week.
A car-finance offer needed immediate qualified demand at national scale within a very compressed operating window.
One organising idea for the whole system.
Concentrate investment around response-oriented audiences and platform-native lead behaviour across Facebook, Instagram and TikTok.
03 / Execution system
Strategy made operational.
- 01
Audience and intent segmentation
- 02
Paid social activation across three platforms
- 03
Lead-focused creative and message hierarchy
- 04
Daily pacing and response monitoring
04 / Measurable outcome
10K+Generated more than 10,000 potential car-finance sale leads within one week.
1-week delivery3 social platformsFinancial-services demand