The condition that had to change.
Deliver a technically lightweight but deeply interactive national execution capable of operating at scale.
Internet MediaStart a conversation Case study 05 / Zong / China Mobile
Pakistan’s first national rich-media experience.
6M+
Generated more than six million immersive interactions and established a new national standard for interactive advertising.
Digital advertising in Pakistan was still dominated by passive formats. The opportunity was to turn an advertisement into an experience.
One organising idea for the whole system.
Use rich-media technology to invite active exploration rather than simply deliver an impression.
03 / Execution system
Strategy made operational.
- 01
Interactive rich-media concept and experience
- 02
Technology-led creative development
- 03
National digital deployment
- 04
Engagement and interaction measurement
04 / Measurable outcome
6M+Generated more than six million immersive interactions and established a new national standard for interactive advertising.
National first6M+ interactionsTechnology leadership